Find your voice as a creative business
For us, success is when a creative business owner finds their voice as a business. They become the guides that they are to make great art for their clients on their terms. Of course, making money matters and we make sure our clients always thrive financially, but being in control of their story and process is the foundation to that material success.
Who Is It For?
Anyone in creative business (owner or employee) who is looking to elevate their business through a process of weekly exploration. I expect members of the collective to want to work hard on challenging themselves about why they do what they do with the goal of transformative change. Being perpetually curious, willing to listen to different viewpoints and be part of the conversation are prerequisites. We welcome a broad cross-section of creative businesses so that we can really be cross discipline and learn from each other in a real-time, practical, on-going way.
Membership limited to 125 professionals across a range of creative industries. From freelancers to CEOs and everything in between.
Private Facebook Group
Private Facebook group access for convenient communication and networking opportunities with other BBC collective members.
Weekly In-Depth Briefs
A thorough investigation of each week's topic with a special focus on a member business case study to prepare the collective for productive discussion.
45-60 minute recorded teleconferences are limited to 30 members each. Brief setup by the host is followed by a guided Socratic discussion and member contributions.
In addition to Sean, accomplished creative professionals will take over 1-2 times a month to infuse their unique perspectives and experiences into the discussion.
25% Consulting Discount
All members will receive a 25% discount on any one-on-one consulting work with Sean Low during their subscription.
Who we are
I have a law degree from UPenn and have worked in or owned businesses of every size business imaginable. Fourteen years ago I started as the President of Preston Bailey Design and began my deep commitment to creative businesses. I started my consulting business, The Business of Being Creative, almost nine years ago with the idea of helping creative businesses become the very best versions of themselves. My focus is on everything that happens in a creative business from the moment a potential client appears to the very last moment of a project. Getting the potential client to your door – marketing, advertising, PR – is not my game.
I have been incredibly fortunate to have worked with a wide swath of all creative business on a one-on-one basis – all kinds of designers – interior, event, graphic, fashion; photographers, architects, even shoe makers. Some of the businesses are household names, others just starting to make a name for themselves and everything in between.
How it works
I have a very specific vision for the collective. I am a lawyer by training and have also worked with many MBA’s in my career. I would like to combine the best of both worlds in The BBC Collective – real time case studies from business school with Socratic discussion found in law school.
Each week, on Wednesday, I will send members a topic survey with five or so choices (i.e., pricing, client management, contracts, sales, finance, strategy, structure) with the aim of finding the topic hottest on everyone’s mind. Thursday, I will announce the following weeks topic and solicit requests for real time examples related to the issue. For example, if the topic is pricing, a member can send in how they are currently pricing, what is happening and what is a hoped for resolution.
I will review the case studies and will choose the one I think fits the best with the weeks conversation. The following Tuesday I will release my brief on the subject. With permission, the business owner will be revealed with the aim of finding support not only from me but the collective as a whole. The brief will have five parts: 1) a general discussion pertaining to the topic – more targeted than my blog posts but still general enough to apply to all members; 2) a specific introduction, review and analysis of the case study; 3) an industry specific recommendation based on the case study; 4) wider implications of the case study; and 5) follow on exercises/materials (if appropriate) that might be helpful for members as they seek to attack the issue in their own creative business.
On Wednesday and Thursday following the release of the weekly brief, I will host 45-60 minute recorded teleconferences limited to 30 members each. The teleconference will start with a brief introduction of the topic but be largely a Socratic discussion on that week’s topic with members adding their opinions and analysis to the forum. Prior questions and thoughts can be emailed to me in advance, but definitely not a prerequisite. The teleconferences will be limited so I would ask that we all be good citizens and only attend one per week. The conferences will be recorded and you can look at them as awesome podcasts that you can review at your leisure if you are unable to dial in.
All briefs and teleconferences will be archived and accessible to members so long as they are members.
Every Wednesday members are surveyed to find a new topic for the week that is selected by Sean based on feedback and relevance. Creative or practical, we'll cover every aspect of running your business. Related topics are strategically spaced to keep the discussions fresh.
Case Study Selection & Review
On Thursday, the new topic is announced and members submit how the topic has impacted their business. Sean selects one submission to use as the topic's case study. Don't worry, you can submit anonmyously.
Weekly Brief Release
On Tuesday, the brief and case study is released. More in-depth than the blog posts, briefs cover topic and case study top to bottom to fully prepare members of all industries for a productive teleconference.
On Wednesday and Thursday, Sean or a guest will host 45-60 minute recorded teleconferences limited to 30 members each with a focus on Socratic dialogue.