Discover the best version of your creative business. Together.

For us, success is when a creative business owner finds their voice as a business. They become the guides that they are to make great art for their clients on their terms. Of course, making money matters and we make sure our clients always thrive financially, but being in control of their story and process is the foundation to that material success. Nowhere is this more true than in Events.

Who Is It For?

Anyone in or related to Special Events (Social and Corporate) who is looking to elevate their business through a process of weekly exploration. I expect members of each of the collective to want to work hard on challenging themselves about why they do what they do with the goal of transformative change. Being perpetually curious, willing to listen to different viewpoints and be part of the conversation are prerequisites.

  • Exclusive Membership

    Membership limited to 50 professionals

  • Private Facebook Group

    Private Facebook group access for convenient communication and networking opportunities with other BBC collective members.

  • Weekly In-Depth Briefs

    A thorough investigation of each week's topic to prepare the collective for productive discussion.

  • Teleconferences

    60-90 minute recorded teleconferences are limited to 30 members each. Brief setup by the host is followed by a guided Socratic discussion and member contributions.

  • Guest Lecturers

    In addition to Sean, accomplished creative professionals will take over each group 1-2 times a month to infuse their unique perspectives and experiences into the discussion.

  • 25% Consulting Discount

    All members will receive a 25% discount on any one-on-one consulting work with Sean Low during their subscription.

Who we are

I have a law degree from UPenn and have worked in or owned businesses of every size business imaginable. Fourteen years ago I started as the President of Preston Bailey Design and began my deep commitment to creative businesses. I started my consulting business, The Business of Being Creative, almost nine years ago with the idea of helping creative businesses become the very best versions of themselves. My focus is on everything that happens in a creative business from the moment a potential client appears to the very last moment of a project. Getting the potential client to your door – marketing, advertising, PR – is not my game.

I have been incredibly fortunate to have worked with a wide swath of all creative business on a one-on-one basis – all kinds of designers – interior, event, graphic, fashion; photographers, architects, even shoe makers. Some of the businesses are household names, others just starting to make a name for themselves and everything in between.

While, all creative businesses thrill me, my core rests with Events. I am proud to have worked with some of the very best in the Special Event Industry and I am on a mission to see creative businesses in Events evolve far beyond where they are today. I started The BBC Collective to help make this evolution a reality.

How it works

Each week we will decide next week’s topic. If there is to be a guest lecturer for the following week, we will announce the speaker’s specific topic as early as possible. Of course, Sean will solicit input on topics to make sure we cover what is most pressing to members and their event businesses. We will announce the topic as quickly as we can and if there are any examples any members would like discussed, they will be, of course, more than welcome. The more personal we can get, the better the written content and follow-on discussion.

Early the following week, a written post will be placed in Weekly Topics for members to review and even begin discussing in our Facebook group. We will then have our weekly call at a set time, currently Thursdays at 1:00p.m. EST.

Sean and/or a guest lecturer hosts a 60-90 minute recorded teleconference. The teleconference will start with a brief introduction of the topic but will be largely a Socratic discussion (a method of cooperative dialogue) on that week’s topic with members adding their opinions and analysis to the forum. Prior questions and thoughts can be emailed to Sean in advance, but definitely not a prerequisite. Our expectation is that life and business will likely mean not everyone can attend the conference every week. This is why the conferences will be recorded and embedded in the written post. You can look at them as awesome podcasts that you can review at your leisure if you are unable to dial in. At this point, there are over forty posts for you to review and listen to at your leisure. There is no prerequisite that you review any of the posts/calls prior to joining the conversation. We want and welcome your voice whereever it is today.

All briefs and teleconferences will be archived and accessible to members so long as they are members. Of course, the archive will be searchable and organized by relevant topic.

  • Topic Survey

    Each week members are surveyed to find a new topic for the week that is selected by Sean based on feedback and relevance. Creative or practical, we'll cover every aspect of running your business. Related topics are strategically spaced to keep the discussions fresh.

  • Weekly Brief Release

    Early the following week, Sean's post is released in Weekly Topics and you will be notified via the collective's private FB Group.

  • Weekly Teleconferences

    On Thursday at 1:00p.m. EST, Sean or a guest hosts a 60-90 minute recorded teleconference.

Join the Collective

Membership is subscription-based. Your card will be charged $250/month on a rolling four month subscription basis.
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